About Us

White Crossroads Company Snapshot from Wordle.com
The clickable image above is a Wordle.net capture of the values and principles that compose White Crossroads Web Designs. Check it out!

At White Crossroads Web Designs, our mission is to unselfishly serve our clients and partners with integrity, communication and skill while providing strong internet and marketing solutions for the advancement of our client's goals.

Our Team Members

Our core team of developers and designers is below, and we do occasionally contract out for special services at the request of our clients.

 

We could share with you our boring skills,
But thought this unusual approach would bring you more thrills!

Roshan Defoe, owner of White Crossroads Web Designs

Roshan Defoe, MBA ~ Owner & Designer
roshan@whitecrossroads.com

If you could roll Batman and Yoda in one, the outcome would be our Roshan.
She’s brainy, skillful, more talented than most and always sticks to her plan,
Which is helping her clients to grow and grow a presence of “wow” on the web.
So they will make profits upon profits just like our smart Yoda said.

The Fearful Leader and Jedi Master’s Super Powers are…

  • Wicked HTML Web Designer Skills
  • Friendly & Fun Computer Training
  • Photography (Philosophy: If I take ten, one is bound to come out perfect!!)
  • Business Management & Marketing Know-How

When she is not saving the world from ineffective websites, Roshan is fighting zombies and being a wife, cat lover and mother.

Kim Clower

Kim Clower ~ Project Manager
kim@whitecrossroads.com

All Hail Kim the Human Torch, since she sets your website ablaze.
Diligent, keen and always working away towards client “hoorays”.
She works hard on her craft, does all she can with what she’s given;
She’ll work on your site day and night, since she’s caffeine and excellence driven.

The Human Torch’s super powers include…

  • A Wicked Sense of Humor
  • Rockin’ HTML Web Designer Skills
  • Savvy Project Management
  • The Much-Beloved and Envied Ability to Keep Teenagers in Line

When the Human Torch isn’t putting out fires, she enjoys her daily concoction of iced coffee.  And when she is not taking care of clients, she is taking care of her beautiful family and getting caught up on celebrity gossip.

Mona Johns

Mona Johns ~ Creative Director
mona@whitecrossroads.com

Mona the Magnificent, a wizard at work, creating graphics that shine.
Magical in talent, plus working so hard to produce the perfect design.
Helping a company develop its brand, creating an effective flow.
Putting her right brain powers to work and helping your business grow.

The delightfully and creative Mona the Magnificent’s powers include…

  • Outstanding Logo Design
  • Effective Business Cards
  • Attractive Flyers & Shimmering Brochures
  • Themed Letterhead & Envelopes
  • Gorgeous & Targeted Website Layouts & Graphics
And when she isn’t saving the world from boring branding, Mona enjoys time with her family and training for the Patty Cake World Championship.
Britt Schwartz

Britt Schwartz ~ Wonderful WordPress Wizard
britt@whitecrossroads.com

This Super Mommy of soon to be three has plenty to keep her busy,
But ever the writer at heart, she shines at the chance to use her art!
She jots about this and types about that, surprising all with magic from her hat.
She does her best work at 2 in the morning, don't call before 10; just a warning!

The sleepless but glowing Marvelous Mommy Britt's magical powers include:

  • Creatively Conceptualizing Captivating Content
  • Copyrighting New Words & Things
  • Internet Marketing (Tweet tweet! Facebook, Google+ and more.)

When not using the Force to write dazzling SEO and website content, Britt is watching Star Wars with her two daughters, her husband and their new kitten Princess Leia. As a natural mama, you may even find Britt mixing up her favorite homemade lemon kitchen cleaner or staring lovingly at her cloth diapers.

Erik Petterson ~ Coder & WordPress Dude

Erik Petterson ~ Coder & WordPress Dude
erik@whitecrossroads.com

Erik, or as he likes to be called, the Invisible Dude, toils behind the scenes,
coding, creating and working away to spawn the most fabulous screens.
Owning the night, he types and Skypes away to cause clients less stress.
He is the king and master of all; just call him “The Dude of WordPress!”

The Invisible Dude’s super powers (besides being invisible) include …

  • World-Renowned WordPress Guru (so says his blog!)
  • PHP Coding Awesomeness
  • The Amazing Power to Update Websites While Bathing his Dog

When Erik isn't coding or partaking in double stuffed Oreos, he enjoys spending time with his dog and his PlayStation.  The dog usually wins.

Kim Smith ~ Graphics Designer

Kim Smith ~ Graphic Designer
graphics@whitecrossroads.com

Kim is the Charmer, or you can just call her Designer Extraordinaire.
She makes creating graphics charming and smart and gives it a professional air.
She is adept at finding and fulfilling your needs through and through,
By designing projects that last through time and create a happier you.

The Charmer’s talents and super powers are…

  • Stunning Logo Design
  • Beautiful Business Cards, Fancy Flyers and Ravishing Rack Cards (& More)
  • Hauntingly Brilliant Websites
When not charming customers, Kim enjoys partaking of a good brew & spending time with Sophie, also known as the “Weenie Dog Extraordinaire”.  They combine their powers on occasion.  But only one of them snorkels.  We won’t tell you which. 

“I would highly recommend Roshan Defoe as a great source of technology information and savvy. I have found Roshan to be helpful no matter how big or how small my technology issue happened to be.  Her strengths include her friendly manner, patience and willingness to share information and teach the technology skills needed to tackle the task at hand. Not only has she never made me feel like a blundering technology challenge, she has a knack for enhancing confidence in my technology abilities – an accomplishment indeed!” – Jodie Rindt, Program Director, Student Affairs Administration (SAA), University of Wisconsin-La Crosse