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One of the ways Search Engines learn about websites is by what you say on that website. On that note, it's good to be wordy, but not too wordy. We apologize in advance for how much we have to say about SEO, but we just couldn't cut it down! :)
SEO (Search Engine Optimization) is the top form of Internet marketing in the world. With SEO, your website is advertised on sites like Yahoo!, Google, AOL, MSN, MySpace, Facebook and Twitter. These websites generate millions of visitors every day, but you can advertise on them for less than the cost of running a TV commercial!
Let Our Strong SEO Team Help Grow Your Website!
When someone goes onto a search engine like Google and initiates a search, the websites that come up first are there because they have been Search Engine Optimized. Websites are both internally and externally optimized for best results. At White Crossroads, we internally optimize all websites we build, whether they are 1 page or 800. If you have a website already, the first step in promoting your website to search engines is to internally optimize it. We can help.
Once you have a good, solid and internally optimized website, it needs to be promoted externally throughout the Internet. The more respected popular websites that link to your website, the more respected and popular your website will become. The more people that see your website on Search Engines or on Social Networking sites, the more traffic your site receives. The more traffic, the more phone calls, online orders and customers you can receive. SEO is the process of taking your website and promoting it throughout the Internet with the express purpose of driving more customer traffic to your website.
The search words people type in a search engine are called Key Phrases. Based on what your website offers, you can have various Key Phrases. Take, for example, a real estate company in Fort Myers, Florida called Palm Realty. Key Phrases for this company would be:
If someone types in those Key Phrases, Palm Realty would want to come up near the top. SEO makes that happen.
Let’s use Palm Realty as an example again. When you type in a Key Phrase like “Fort Myers homes for sale”, you won’t be the first site without a lot of work. Companies like Remax and Century 21 have spent millions of dollars over the years to make sure they are ranked at the top. Real Estate is also a competition-heavy Key Phrase. You won’t beat that by paying $500 a month for 3 months. On less competition-heavy key phrases, like “marine mechanic Cape Coral”, you would see much faster and better results. But we have another tactic to drive traffic to your website.
We use sites like MySpace, Facebook and Twitter to promote your company and your name. We can focus on specific areas (geographic, demographic or otherwise) where you want to promote your business. Social networking sites allow us unlimited access to millions of people without high costs. When people are familiar with your name, you become that much easier to find. And when customers see your website right there in front of them on a regular basis, they’ll click on it.
Are there other ways to compete with the major companies?Yes, our SEO plans come with thousands of exposure ads every month. Our middle plan gives you 50,000 ads on sites like Google, Yahoo!, AOL and others under the same searches the major companies pay thousands of dollars to be on. For example, your website may not be the number one website when someone searches for “Fort Myers homes for sale”, so instead you would have a rotating ad on the top or side of the search results page.
Our SEO services include setting your website up with Google Analytics (all White Crossroads sites are built with Google Analytics). Google allows you to see how many visitors you are getting daily and where they found you (MySpace, Yahoo!, Twitter, etc). It also shows you what exactly they searched for, how long they stayed, what pages they looked at, and more! You can see an actual Google Analytics Report from Ro-Lin Car & Truck Rental here.
Our Small Business SEO Packages also include monthly SEO Reports. You can see an actual SEO Report from On-Site Diesel Service here.
There is no contract with our SEO services. We provide SEO on a month-to-month basis. However, it takes a little while for SEO efforts to sink in with search engines and really show them what you have to offer. You’ll see results after the first month, but you’ll see the best results after the third month. We provide regular monthly reports that will show you how you ranked at the beginning of the month, how you were doing at the end, and where your site ranked at the very beginning of your SEO project. This shows you tangible results of our SEO efforts, in addition to live access to your social networking or blogging accounts.
Our packages are very simple and affordable; they cover how many hours per month go into your SEO work and how much we invest in Google AdWords for you. We also have two smaller SEO packages that focus specifically on internal optimization and blog postings, not Social Networking or Search Engine Ads. Google AdWords, can, of course, be added onto any package as needed. The right package for you depends on your marketing goals – how many people do you want on your site right away? Is it more important to be number one on search engines through Ads? Through organic listings via blogging or social networking? Is traffic to your website most important? We can work with you to answer these questions and help you choose the best package for your needs.
Monthly |
Set-up* |
Package Name |
Package Details |
$250 |
$75 |
Small Business Silver Package Very popular among small businesses targeting their local area for specific services/products. |
Focuses on 25 keywords & meta tags. Includes 3 hours of Craig's List post development, 2 hours of Blog post development and 2.5 hours of active commenting/linking on other industry relevant blogs or sites. |
$350 |
$125 |
Small Business Gold Package Very popular among small businesses who need a broader reach, or who want to get a jump-start online for their new website. |
Focuses on 25 keywords & meta tags. Includes 4 hours of Craig's List post development, 4.5 hours of Blog post development and 3.5 hours of active commenting/linking on other industry relevant blogs or sites. |
$600 |
$200 |
Silver Social Networking Package Very popular among small businesses targeting regionally or focusing on a larger selection of services/products. |
Focuses on 25 keywords & meta tags. Includes 2 hours of Craig's List post development, 2 hours of Blog post development and 1 hour of active commenting/linking on other industry relevant blogs or sites. The Social Networking component includes 3 hours of development of your Twitter follower base, 5 hours of Tweet development, 2.5 hours of Facebook friend development and 5 hours of Facebook post development. |
$800 |
$250 |
Gold Social Networking Package Very popular among small businesses targeting regionally or focusing on a larger selection of services/products that need more immediate results and traffic. |
Focuses on 25 keywords & meta tags. Includes 2 hours of Craig's List post development, 2 hours of Blog post development and 1 hour of active commenting/linking on other industry relevant blogs or sites. The Social Networking component includes 3 hours of development of your Twitter follower base, 5 hours of Tweet development, 3 hours of Facebook friend development, 7 hours of Facebook post development and 1 hour of LinkedIn development. $100 of Google AdWords (and setup) is also included. |
$1200 |
$300 |
Platinum Social Networking Package Very popular among large businesses targeting nationally or focusing on a large selection of services/products. |
Focuses on 50 keywords & meta tags. Includes 3 hours of Craig's List post development, 4 hours of Blog post development and 3 hour of active commenting/linking on other industry relevant blogs or sites. The Social Networking component includes 3 hours of development of your Twitter follower base, 6 hours of Tweet development, 3 hours of Facebook friend development, 8 hours of Facebook post development and 2 hour of LinkedIn development. $150 of Google AdWords (and setup) is also included. |
$1500 |
$400 |
Diamond Social Networking Package Very popular among highly competitive business (i.e. real estate & insurance) needing a decisive edge to reach their customers.
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Focuses on 50 keywords & meta tags. Includes 4 hours of Craig's List post development, 4.5 hours of Blog post development and 3.5 hour of active commenting/linking on other industry relevant blogs or sites. The Social Networking component includes 3 hours of development of your Twitter follower base, 8 hours of Tweet development, 3 hours of Facebook friend development, 10 hours of Facebook post development and 2 hour of LinkedIn development. $250 of Google AdWords (and setup) is also included. |
*Set-up fees are one time only. They cover our time, at cost, to set up your blog(s), Craig's List account(s) and social networking accounts for the first time.
Anyone can run their own Twitter, MySpace and Facebook accounts. But it takes time to add people, network and build a client base online. A lot of time. We are here to help you focus on what you do best, while we handle the technical Internet side of your marketing. We are able to spend Social Networking time most effectively marketing your business online while you focus on providing your core products and services.
We hope to have answered your questions about our SEO services and about the importance of SEO for your business. If you have any questions at all or would like help choosing the best package for your business needs and for your marketing plan, please give us a call. We’d be happy to talk with you or sit down together one-on-one.
